CASE STUDY 11: B-Corp Bootcamp

Case Study 11: B-Corp bootcampB-Corp Bootcamp was a program developed by Innovation Guelph to help companies learn about the principals associated with Benefit Corporations. This series of workshops, and one-on-one mentoring, helped over 25 pursue B-Corp Certification and grow into sustainable businesses that care as much for their bottom line as they do about their employees and community.

B-Corps are a new class of for-profit corporation where profit is not the only success factor; other success factors center on good governance, workers, the community, and the environment.

Innovation Guelph launched B-Corp Bootcamp, a four-part workshop series and mentorship program. Businesses received the practical skills and knowledge required to adopt the policies and business processes of Benefit Corporations, and in many cases, pursue certification to become a B-Corps. Innovation Guelph ran two Bootcamps (2014/2015; and 2015/2016) and helped more than 20 companies become Certified B-Corps.

Doran and the IG team worked with MaRS to fund the program and B-Lab (New York) to supply the course curriculum and materials. The program was later adopted by

Communitech who offered it to start-ups in the Waterloo region.

Innovation Guelph’s goal at the time was to make Guelph & Southern Ontario the B-Corp capital of Canada. This was accomplished – Guelph still has the highest per capita concentration of B-Corps in Canada.

Some of the top graduates of this program where: The Lucky Iron Fish; Green Table Foods; Sweet Tempations; Grey Rock Clothing.